Okay, ladies. It’s time to grow. Boldly. Unapologetically. Consistently. There is one way and one way only to grow your home business, and that’s by taking carefully orchestrated, strategic steps. So, it’s time out for playing small and hiding in the shadows. If you want to grow your home business in 2019, here are the five bold moves you can make to expedite the process of being seen, being respected, and being your customer’s choice.
#1 Start Marketing Like Nobody’s Business (but yours)
On the one hand, nobody likes a marketer. On the other hand, quality output and smart marketing are the lifeblood of every business. So this year, promise yourself that you will market your business like your livelihood depends on it.
So many small business owners and solopreneurs think they stink at marketing. Many of them do. But if you’re trying to grow your home business, you can’t afford to stink at something as essential as marketing. You have two options here:
Either you get better at it, or you partner with someone who is a natural marketer.
Marketing is both an art and a science. If you’re not naturally a persuasive speaker or writer, you can enhance your skills to make you a better marketer. You won’t be the best, but you probably don’t have to be to accomplish your goals. Just be better.
And be consistent.
#2 Get Your Butt Online!
In three years, this is how people will find what they need: “Alexa, I need a hairdresser.” Three years! That means in the time it takes your oldest kid to coast through high school, technology could literally put you out of business if you are not willing to keep up with the way in which your customers are engaging online.
It’s not Google’s fault. It’s just the way things are now.
Look, the ad industry had to adjust to the fact that people aren’t tuning in to watch Thursday Night Television on Thursdays anymore. They’re binge-watching entire seasons of television shows over the holiday break, or during a week-long family vacation to the islands. That means ad agencies have to find other ways to tell viewers about the department store white sale that’s happening “this weekend only.”
When technology changes, businesses – especially small businesses – must adapt quickly. Let your business be on the list of the ones that adapt quickly.
#3 Put Out Content and Document Your Journey
Content is king. That’s not a platitude; it’s the truth. Content includes blog posts, sure. But it also includes videos, icons, infographics, case studies, testimonials, books, and social media posts.
You need to start creating content that your customer would want to see. Walmart is literally the largest company on the planet.
And it has an Instagram account. Not as many followers as Rihanna, but the point is they’re taking social serious (900+ posts on Instagram), and you should be too.
One of the things people business owners worry about is coming up with enough ideas to create new content every day. If you can’t create new content every day, shoot for three times a week. And the key is to document what’s actually happening in your business over creating new content. That way, you’re not so concerned about the creative aspects of your business. The content you create will be that which naturally flows from your work life.
But create content. And create lots of it.
#4 Raise Your Prices
Huh? Raise prices? My clients would never go for it! How will THAT help me dominate this year?
Here’s a truth pill for you: The little guy who can’t afford an advertising budget will never dominate any industry. The companies that take up space in the market – the companies that innovate – play to win. And that means they care less about being the least expensive option and care more about being their customer’s first option.
Raise your prices. You’re going to need to accomplish strategy number five.
#5. Outsource Everything
If you want to grow your business, it’s time to stop bottlenecking it. Real estate mogul and Shark Tank Star, Barbara Corcoran has a neat little trick you can use to figure out what you need to outsource.
Take a piece of paper. On one side of the paper, write down everything you love doing on a day to day basis. On the other side of the paper, write down everything you hate doing. The things you hate, never do them again.
Hire someone else to handle that part of your business. This way, you’re free to do the high-value things that free up your time and allow you to generate more clients and more sales.
Are you uncomfortable with any of the things on this list? Yes? Good. That’s the sign it’s time for you to grow. Have at it.