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I know a woman who develops smartphone apps.
Until I met her, it had never even dawned on me that women did such things, though I know we must. She does. She thinks up great ideas for smartphone apps and with help from a tiny team of global talent, brings them to market. Recently, she launched a mobile radio app that allows smartphone subscribers to grab radio broadcasts from other parts of the world. The app sells for just a few dollars and garnered more than 10,000 downloads in its first six months in the marketplace.
It’s not hard to get the apps to market. What’s hard is finding reliable, trustworthy talent to help you develop your product without worrying about your contractor stealing your idea and making off with a wheelbarrow of royalty income that should rightfully be yours.
- Skills inventory: Intelligence, creativity, technical savvy
- Physical / virtual inventory: A team of app designers and tech folks
- Launch cost: Hiring the talent to design an app can cost in the thousands of dollars
Marketing: Upload your program to the Apple and Android app marketplaces. Build a website specifically for the app. Create a Facebook page, Twitter account, and other social media. You can also hire animation talent right on Upwork or Fiverr to create a video trailer for your app.