When it comes to blogs – and I’ve owned and ghostwritten for a few in my day – it’s important to start with the understanding that it pays to be consistent. When the blog first goes up, you’ll be posting consistently, full of ideas, ready to make a statement (and some money) with your mad writing skills. But trust me, after about 60 days of that, the new blogger burnout will show up at your door and you will say to yourself what many of my ghostwriting clients say to me:
- I don’t know what else to blog about.
- I don’t have time to blog all the time. I mean, I do have a life, you know.
- I’m not getting the return I expected from blogging. I thought I’d be the next Seth Godin by now.
- A friend of mine had better luck just using social media.
Launching a new blog and expecting folks to just flock to it because its informative is like opening a lemonade stand and expecting traffic to come to a screeching halt just because you used real lemons. In case you didn’t know: The process of establishing an online presence (also known as establishing credibility) is just that – a process. Most of us are going to have to work on our blogs and continuously push to build our networks and social reputation for months before we start really getting any traction.
Now, I will be the first to admit that I’m a little like the hairdresser with the rollers in her hair. I spend most of my time working on other people’s blogs and social media, and it’s taken real effort, sleepless nights and C4 smoothies for breakfast to push past the humdrum.
Of course, turning 40 and suddenly hearing my professional biological clock ticking also compels me to work super hard. So I’m going to tell you how to keep the blog fires burning when your desire to write is slowing down.
Implement these strategies to help you stay organized and maintain your motivation in those first few months of launching a new blog.
- Space out your posts. I know you want to just bang-bang-bang it out and pour awesomesauce all over the web. Good! Great! Write your little heart out. Then schedule no more than two posts per week for the first few months. No matter how much content you write, pace the delivery of your posts so that you post new content consistently.
- Choose evergreen topics. Evergreen topics are topics that are always useful, regardless of how much time goes by. The key here is to write high-value, in-depth, industry-specific content that is not influenced even a little bit by the Kardashians. You can always add posts on trending topics, but your scheduled content should be high-quality info that is sought after in your niche, discipline, industry or your particular line of work.
- Stop looking over in your neighbor’s lovely garden. You absolutely want to get tips from people who have already done what it is you’re looking to do. That means if your friend has gotten better (which usually means faster) results using a different method, make sure that your objective and your friend’s objective are the same before you go implementing your friend’s master plan. What a tragedy to spend your time perfecting the art of doing all the wrong stuff.
- Only write about what you care about. This is especially true if you’re a blogger for hire or a ghostwriter because many of us spend a good portion of our early days writing on topics that we have no real interest in learning. If you could go the rest of your life without penning a single blog post on a specific topic, either choose another niche for your blog or outsource the writing. It’s better to find a good ghostwriter to take up the slack than to keep writing and have your blog bore people to tears. A good ghostwriter can mimic your writing voice. Find a good writer to pen your posts and no one will ever know it’s not you doing the writing.
- This is the best one of all, and the easiest thing to do. Keep your eyes and ears open for topics to write about. Your own world – however big or small it may be – is the best source of writing material for most of us. I keep a 5-subject Mead notebook next to me when I’m working. The second section of my notebook is just for ideas. Don’t let your ideas slip away. When I’m out running errands, I have access to the voice recorder on my phone or a small journal that I usually tuck in my purse. Grab those ideas as they come and you will never run out of compelling topics to write about.