I don’t care who you are or what your experiences have been every woman is either an expert at something or really good at helping other experts make things. Either way, you can make money with information marketing – i.e. selling information products.
What Is Information Marketing… and What the Heck Are Information Products?
Information marketing is the skill of promoting and selling information products. Information products are teaching tools – books, courses, podcasts, membership sites, a series of video tutorials… that kinda thing. Information products can range in price from $10 to more than $1,000 depending on the value of the information contained within your product.
Good information products are very detailed. They usually provide step-by-step instructions that walk students through the process of doing something they otherwise wouldn’t know how to do OR that would take FOREVER to learn on their own.
Topics for information products can range from putting up a chicken coop to growing the largest tomatoes to launching a spa business. So, don’t be intimidated by the misconception that you may not be an expert. Everybody’s an expert at something. If you’re not… someone else is. And you can sell their stuff as an affiliate partner.
Being an Information Marketer
Information marketing can work out a couple of different ways;
You can create information products for other people who are experts. You may help them build a membership site or ghostwrite a book, or create a course for them. I’ve done this for years, and I enjoy it. Creating info products is a great way to build relationships and make money. Plus, there aren’t a lot of freelancers who specifically brand themselves as creating information products for experts. There aren’t a lot of other providers out there who specialize in helping experts create products like these.
You can create and market your own information products based on your area of expertise. For example, you could run an online school that holds live makeup tutorials. I’ve known and worked with Linda Chatmon for years. Linda’s a federal contracting expert who has written multiple books, created courses, and built multiple membership communities teaching individuals, companies, and even professional athletes to successfully transition their businesses into government contracting.
You can promote existing information products from other experts and marketers using a platform like Clickbank.com to find solid products that are a good fit for your audience. Or a niche site (I love the guys at IncomeSchool.com who do a really great job at walking you through the process of building a niche site).
All three avenues can prove to be quite lucrative.
Regardless of which path you choose, information marketing requires you to put in a lot of work on the front end. That’s true whether you’re creating your own information product, creating them for someone else, or just building your audience enough so you can make money actually promoting other people’s products.
Research, creativity, organization of thoughts, academic or business writing, sales copywriting, discipline
Computer, Internet connection, access to reference material either online or offline. What would also work for this is the method I talked about in my video on writing a book when you don’t have time (it’s on this site), and that is recording your conversation with the expert. An hour of talk time can easily become a 40- to 50-page book. You just have to guide the conversation in the right direction so the conversation itself becomes a high-value piece of content.
If you have a computer, the launch cost is $0
Marketing Your Services
Gig boards like Upwork.com and PeoplePerHour.com are great for finding clients who need someone to create books, videos, graphics, and course for them. The only worry? Upwork can be a race to the bottom because you’re competing against providers from all over the world, and often they can do the work for a fraction of the cost you would charge.
And Upwork ain’t cheap – the platform charges between 5% – 20% of your contract value. The first $500 you make with any new client will incur a 20% fee. Check out the Upwork fee structure here.
That’s bananas. That’s actually why I left the platform after years of working on Elance, Odesk and Upwork.
You know what else works really well? Advertising SPECIFIC services in Facebook groups that you’re ACTIVE in. Don’t just go in there spamming people.
There are Facebook content groups where you can do stuff like sell recipes and pics of your food, sell coloring sheets, and other mom-related downloadables and content like that.
But there are also Facebook groups for entrepreneurs. The more niched down the group, the better. For instance, one cash-strapped month, I promoted writing 50-page ebooks from 90-minute conversations. I posted the graphic below three times before I was inboxed.
And that one, simple graphic that I make on Canva resulted in a new book client within the week. You can totally use that graphic, by the way.
You also want to get your name and service listed on Google Places. What’s cool about this is even though Google requires you to verify your location (they send a postcard), you don’t have to give the public your actual address in your Google listing – especially important if you work from home.
I used to recommend promoting your services on Craigslist, but that space is really noisy, and you honestly never know who you’re going to get on those things.
Last thing… create a portfolio of your work and add to it continually. As a professional courtesy, you want to clear this with your customers, especially if you’re ghostwriting content for them. But you want our network, new acquaintances, and Google to associate you with information marketing.
Marketing Your Own InformationProducts
Okay, the other side of this coin is marketing your own information products. That pretty much requires you to either brand yourself as an expert with an authority site, or provide super-niched-down experiential advice on a niche site.
Becoming an Expert.
I’m just gonna say it: The fastest path to expert is through content. Blogging, vlogging, speaking, posting to social media are all crucial in building your brand online. And the brand you build really does need to be consistent across all your digital channels.
It will really help if you blog regularly about your own experience and expertise. Writing helps to build your reputation so you essential create your own credentials by creating thoughtful content that helps people accomplish things. If people believe you can help them to accomplish their goals, they’ll buy from you.
Niche Sites. A niche site is a small site that hyper-targets a specific niche. So, for instance, my daughter’s into archery. That would make a great niche site because there’s learning curve with archery, most people will head to Google search and YouTube to learn about archery, the equipment is pricey – a decent bow will easily cost $500, and arrows average between $50 and $100 each. Not to mention bags, gear, swag, supplies to cut down arrows, 3D cutouts for practicing…
My favorite place to learn about niche sites is IncomeSchool.com. In fact, here’s a link to their YouTube channel is GOLD. Go there. Live there. And those guys provide TONS of information on different topics. And they’re mad funny.
Market your info products using pay-per-click advertising and by creating an affiliate program that you can add to affiliate marketplaces like Clickbank.