Reading time 3 minutes
This creative home business idea is definitely for a certain type of woman – no customer services headsets here.
I Know a Woman Who Makes Jewelry
And who isn’t a sucker for handmade jewelry? The Jewelry Designer loves making jewelry. She has both the patience and the creativity for it. She works mostly with semi-precious stones – jade, jet, tiger’s eye, marble, quartz, turquoise, and a host of other stones. She uses hand tools to drill holes, tie loops and secure stones on string, wire, and ropes. And the end result is a collection of very beautiful jewelry pieces all designed and created from her home-based jewelry business.
The Jewelry Designer participates in craft shows, fairs, festivals, expos, and other vending opportunities. She also sells pieces on eBay, Amazon, and Etsy. Finally, she wholesales to local brick and mortar boutiques, salons and even some consignment shops. She is able to design and sell her jewelry full time and makes a decent living at it.
Between making pieces, developing her collections and finding ways to sell her wares, she invests probably 60 hours a week into her home-based jewelry business. For her, the returns are great. I’ve been told that she earns upwards of $2,500 at jewelry parties, in addition to the money that comes in online and from other sources. I don’t rightly know what her investment is, but her gross (not take-home) hovers somewhere around the $45K mark annually. Not bad for doing something you’re going to do anyway. For her, that’s part of the draw.
Despite the long hours, she’s able to do what she loves, bathe in her own creativity, mix and mingle with people, and support her family on her earnings. Cool bonus: She’s always wearing gorgeous, original pieces of jewelry. This is actually my top pick for a creative home business idea (this and writing, of course).
- Skills inventory: Time, creativity, patience, good eyes, a steady hand, jewelry-making skill
- Physical/virtual inventory: Jewelry-making supplies
- Launch cost: You can get started for around $100
- Marketing: The go-to for your own creations is Etsy. Etsy’s a platform for creators and sellers of vintage stuff. You would also probably crush it on sites like ThredUP, Poshmark, Mercari, and Let Go in part because you can open an online boutique full of your new creations and there’s little to no overhead. Just be careful out there. I’m always a little leery about meeting strangers in parking lots to exchange precious goods for precious money.
More In-Depth Marketing Tips You Can Use
Try to generate buzz via word of mouth within your network of real friends and virtual friends. And leverage social media to your advantage. You could go Facebook Live, but Instagram videos actually see more action (7 in 10 folks who watch videos in Instagram do so with the sound on, compared to the 3 in 10 who watch Facebook videos with the sound on). That’s due in large part to the fact that most folks are lurking around Facebook at work, while they’re using Instagram when they really have time to get lost in their feeds.
Do the basic stuff like adding your business to Google Places and other online business directories. POST GREAT PICS OF ALL new designs to Instagram and Pinterest. Instagram because people expect creators to have online portfolios on the platform, and Pinterest because active pinners are active buyers. People use Pinterest to plan actual purchases, and about one-in-three Pinterest users have household incomes over $75K.
If you have the stomach for it – and not everyone does – vend at local bazaars, fairs, and festivals. Talk to local boutique and consignment shop owners about carrying your exquisite pieces. I’ve done that before and was able to resell almost my entire overstock (that I bought from different jewelry designers to house in my salon) just by walking into hipster shops in Downtown Royal Oak with a case full of jewelry. Build (or have someone else build) an online boutique and sell your heart out (that wasn’t an affiliate link and I don’t get paid a cent if you buy this book, but I’ve known Chris for 20+ years, I’ve read his book, and I found it super-helpful).